Billion Dollar Basketball Player By Sebastien Veilleux When it comes to marketing in basketball, Michael Jordan is the best player to do it. However, he may soon move over. LeBron James is not after millions, but billions. He recognizes the explosive growth potential in China and he wants in on the action. China is one of the best growing markets in the world. The NBA has been doing their part to infiltrate the Chinese culture with more and more basketball—NBA style.
Nike has paid millions to get their advertising in Asia markets. They are paying millions more to develop the culture that warrants the buying of Nike apparel. Recently in Sapparo, Japan Nike set up shop to draw in basketball fans. The event coincided with the basketball World Championships. The event featured none other than poster boy Lebron James.
Journalists were ushered in to meet Lebron James. This was done in groups. First the Chinese journalists got
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