College Basketball Merchandise By Michael Davis College Basketball is big business. There is a lot of money to be made, and it's not just going into the pockets of overpaid pro athletes.
The demand for college basketball apparel, memorabilia and footwear continues to grow. Fans of all ages purchase autographed caps to promote their favorite players, and they're taking a nostalgic turn and buying basketball jerseys of their own college teams. This demand is met by the modern generation of kids that live on the fashions launched by their favorite basketball stars.
When the NCAA tournament begins in March, the demand for college basketball merchandise goes through the roof. Suddenly, everyone is in the market for college caps, jerseys, shorts, logos, headbands, wristbands and team logo merchandise.
Basketball shoes are in particular demand, as all fans want to sport the shoes endorsed by their favorite athletes. Nike, Reebok and Adidas have all fueled this fire by marketing shoes named for popular basketball starts. Ever since Chuck Taylor endorsed his first pair of Converse sneakers back in 1923, children have
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